Xtreme Xperience

Xtreme Xperience puts everyday drivers behind the wheel of the world's fastest supercars. As Brand Manager, I owned a cohesive brand image across every touchpoint — and built the marketing systems that turned attention into booked laps.

A fast-growing experiential brand with touchpoints everywhere — web, live events, print, and email — but no single system holding the brand together or capturing the customer.

Redesigned the logo and brand identity into one confident system.

Migrated the business from Infusionsoft to ActiveCampaign and built the full marketing automation infrastructure — a standardized 12-week content calendar per touring event, a scheduling framework to manage overlapping campaigns across markets, and location-specific email sequences for each stop.

Revamped the B2B corporate sales funnel. Ran Facebook lead campaigns around a holiday gifting push.

Rebuilt the homepage, events, and single-event pages around conversion, based on traffic and behavior analysis.