LaHaze Cannabis

LaHaze Cannabis started as a family project — brothers building something by hand, with care — and their products earned a following faster than their digital presence could keep up. I rebuilt how LaHaze operates online, from the site itself to the systems running behind it, and gave their wholesale sales team a real pipeline for the first time.

A growing cannabis brand with a loyal following and outdated digital infrastructure — a website that didn't reflect the craft behind the product, and a wholesale sales process running entirely on spreadsheets with no pipeline visibility, automation, or consistent follow-up.

Redesigned and rebuilt the site from the ground up with a clean, cohesive look that tells the brand's story before a customer ever browses the menu.

Introduced Blaze, a cannabis-specific POS platform, and led the full implementation — including launching the Blaze application on both the Apple App Store and Google Play — taking LaHaze from a business with a website to a business with a complete commerce operation: online ordering, mobile purchasing, and customer tracking.

Separately, built LaHaze's HubSpot CRM from scratch to support wholesale outreach to dispensary buyers — structuring contact and company records around their wholesale model, building a deal pipeline for real-time visibility into every active opportunity, and setting up automated outreach sequences for prospects and active clients.